Author: Barry Schwartz
Title: The Paradox of Choice: Why More is Less
Description: Schwartz wondered why, when we have more choices than ever before, are we so conflicted when making choices? Shouldn’t we all be much happier than in the past, when our choices were so limited? Note: the book is not necessarily about how to make decisions, but about what happens psychologically when people are faced with multiple options.
Writing style: Schwartz takes a load of research and puts it into language a layperson can understand. Very readable.
Audience: Pretty much anyone who wonders about this question.
Major ideas: There are tons of good ideas in this book. Mainly, though, Schwartz advises that instead of taking lots of time on decisions and agonizing over all the possibilities in order to make the BEST choice, that people limit their time making decisions and settle for “good enough.” He does recognize that some choices are more important than others, and therefore merit more time, but for deciding potato chip brand or which fast food restaurant to patronize, limit your options, make the choice, and move on.
Wrap-up: I found this book interesting, thought-provoking, and helpful from cover to cover. I highly recommend it. 4/5*